I2E Iquiry to Enrollment

With The Recruitment Suite/e-brochure you can demonstrate to your prospective students that you intend to provide immediately useful information with e-brochures on demand. Appealing to the prospective student’s need to receive immediate response, these PDF’s can be viewed on-screen or downloaded in full-color to a printer – at home or at school - eliminating the wait for the mail. You will prove your commitment to service and interest in providing useful, timely information with the i2e e-brochure module.

As a budget conscious administrator, on-demand brochures will help control print and postage costs and enable the institution to respond to requests efficiently and effectively. Estimating a print run for the demand of an academic program brochure often results in too much or too little product, and unnecessary print charges. Add to the print costs the first class postage required to put it in the hands of prospects quickly and a small program brochure becomes a costly publication.

Using the profile information submitted by the prospect to your web site, brochures can be quickly created, downloaded, and printed by the prospect at any time they choose. The end result is a high-impact color brochure that is tailored both in copy and imagery to the prospective student’s exact areas of interest. Content can be created or edited easily by staff to ensure the best and most appropriate brochure for every prospect.

The brand and the messages you have worked so hard to integrate into all your marketing need not be compromised by static or out of date printed materials. The e-brochure not only complements your brand image but can be adapted to keep up with seasonal events and new opportunities.

Here's how it works:

Your visitor chooses to create an e-brochure to receive up to the minute information on a program or area of interest
Using the profile information submitted by the site visitor through i2e, various options are presented to the visitor
All the options contain current data on the student’s interests and personally customized news for this particular visitor
Data is collected for use in future messaging as the visitor makes selections for their e-brochure

The result:

Immediate delivery of a highly customized, unique, full-color brochure for the visitor
Institution collects more detailed and personalized data on the prospect, to further enhance future communications
Data is saved and managed via the i2e back office management console
Reinforces the brand and delivers relevant marketing messages in an on-demand format

“Many schools have cut the amount they spend on print publications and re-allocated their money to their web sites to reach students…”

USA Today
March 2006